My Interactive Design Philosophy
Morgan Adams  ╱  May 2007

My design philosophy combines traditional graphic design and information design together, as a single process, informed by a thorough technical knowledge of interactive technologies. The following principles guide my design process.

Create a Participatory Experience

  • Coordinate with traditional-media materials without sharing their limitations. Interactive media should be more than an on-screen print document.
  • Create an inviting, professional graphical style that reflects well on the client and targets specific goals.
  • Make motion and interactivity part of the design from the earliest sketches, rather than simply adding technology after the design is done.
  • Choose an appropriate interaction style, from fun and exploratory to explicit and businesslike. Incorporate variety and interest without creating confusion.
  • Never let special effects and clutter distract or delay the user.

Understand Your Users and Their Motivations

  • Anticipate their needs, and guide them subtly toward the actions the client wants them to take.
  • Carefully prioritize what information is most imporant and what actions the user is meant to take.

Make a Large Set of Information Feel Small

  • Don’t bombard the user with too many choices at once.
  • Design a visual structure that relates to the information structure. Let the user zero in quickly on the desired information, aware at all times of where she or he is in the hierarchy of the content.
View

GE Lighting
Promotional web games

  • Fun demos of quality lighting vs. poor lighting
  • Office and store constructed in 3D (Unity) and 2D (Flash)
  • High score tracking

View portfolio project
Flash marketing game sample: GE Lumination Game
View

LCCC Allied Health
Patient Records Simulator

  • Installed in patient rooms in a mock hospital for nursing students
  • Graphical medication schedules
  • Printable reports of student actions

View portfolio project
Interactive learning simulation sample: Lorain County Community College Patient Records Simulator