I built GE Lightning’s business-to-business home page in the late 1990s (since replaced), working with Stein & Company Communications. This 3D city, also used in print materials, had clickable buildings leading to zoomable 3D scenes showcasing different lighting applications.
I also designed and programmed a range of accompanying interactive materials, including direct-mail CD-ROMs with a cost/benefit calculator, multimedia trade show displays, and laptop-based sales presentations that combined Microsoft PowerPoint with other platforms to allow rapid customization.
- Interactive lighting simulations
- Cost/benefit calculator
- Banner ads
- Business-to-business sales presentations
3D artwork used for web and print