Portfolio: GE Lighting
City of Light home page and interactive applications

I built GE Lightning’s business-to-business home page (since replaced), working with Stein & Company Communications. This 3D city, also used in print materials, had clickable buildings leading to zoomable 3D scenes showcasing different lighting applications.

I also designed and programmed a range of accompanying interactive materials, including direct-mail interactive presentations with cost/benefit calculators, interactive trade show displays, web banner ads, and laptop-based sales presentations that combined Microsoft PowerPoint with other platforms to facilitate rapid customization on the fly for each customer.

  • Interactive lighting simulations
  • Cost/benefit calculator
  • Banner ads
  • Business-to-business sales presentations

3D illustration for web and print: GE City of Light
3D artwork used for web and print