Your Audience
What does the organization do? What do I need to understand about its activities or market?
Who are the audience(s) of the site?
What brings people to the site? How do they learn about it, and what are they hoping to find or do?
What actions do you wish people to take as a result of visiting the site? (For example: make contact, buy something or share the site with others.)
Your Goals
What are your immediate goals for the site? What are your long-term goals?
What has worked well about the existing site or materials? What has worked less well?
What impression or style do you wish to convey? What message is most important?
What impressions or misconceptions do you wish to avoid conveying?
What sets the organization apart from its competitors or alternatives?
Are there other websites that you like or dislike? Can you explain why? (The design? The content?) Are there competitors’ sites that I should see?
Your Content
Please list the topics, pages or functions that you know the site needs to contain. Are they aimed at different audiences?
Which of those topics need to be emphasized the most?
Are any of the topics long or complex (requiring multiple subtopics, many images, or long scrolling text)?
Do any of the topics require interactive content? (Forms to submit, videos, animations, online purchasing, database connections, user logins, or connections to external services?)
Future Maintenance
Which topics will need to be updated most often? How often?
Is it important to be able to update the site yourselves? Which would be more useful: a very powerful updating system or a very easy one?
Are there topics or functions that you are likely to add to the site in future?
Getting Started
Do you have a web hosting plan already? If so, what server software does it use—or is there a technical contact who I should ask?
Will you require professional help with either writing or photography, rather than supplying all text and photos yourselves?
Project Details
Please describe your project and its goals.
What does the organization do? What do I need to understand about its activities or market?
Who are the audience(s) of this project? What actions do you wish to motivate them to take?
What impression or style do you wish to convey? What message is most important?
What impressions or misconceptions do you wish to avoid conveying?
Do you need illustration, photography, videography or writing services, or will you be creating all content yourselves?
Do you have any other comments or questions? Will you be sending additional materials to help explain the project?
As a freelancer, my success depends on yours, and I can provide support to help you acquire new projects:
I do custom artwork, photo edits, and logos. 
