Product Simulations
Customizers, configurators & savings calculators

An online product “customizer” or “configurator” lets the user experiment with options and colors, then see the results. 3D chair configurator with color choices and e-commerce shopping cart button This activity engages the user much more deeply than simply reading options from a list. My customizers can be 2D, 3D, or photographic, and can connect directly to online stores. They can also be installed in retail kiosks and interactive touch displays.

Savings and Benefit Calculators

For products and services with a cost or profit advantage, a custom calculator can be very persuasive. Users can enter the details of their own situations, try different “what if” scenarios, and immediately see what the benefits would be.

Interactive 3D, VR and AR

Engaging, realistic 3D experiences can now be developed rapidly at low cost, using the Unity engine and WebGL. Deploy 3D on the web, or use virtual reality to place your users inside an immersive world. VR ranges from low-cost, smartphone-based solutions like Google’s Project Cardboard to higher-end solutions like Oculus and HTC Vive.

Play with options, get instant price updates, and see your creation in 3D—an engaging incentive to buy. A version allowing the product to be turned and viewed from all angles could be deployed as an app download or a WebGL experience on the web.

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Pioneer Table Pads
Three websites and online store

  • Table pad “configurator” to simplify ordering a complex, customizable product
  • Library of seasonal marketing animations
  • Led to an immediate sales increase

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E-commerce websites with product configurators: Pioneer Table Pad Company
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Aspen Dental
Virtual reality facility tour

  • VR tour deployed at trade shows
  • Simple navigation with no motion symptoms
  • Deployed for both Samsung Gear VR and Windows PC

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Panoramic VR tour for mobile/smartphone VR
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GE Lighting
3D City of Light home page

  • Interactive lighting simulations
  • Cost/benefit calculator
  • Banner ads
  • Business-to-business sales presentations

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3D illustration: GE city website
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ArcAngel
Product simulation web game

  • Basketball training aid demonstrated in game form
  • Intentionally easy, reinforcing the message that ArcAngel makes shooting simple

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Product simulation web game: ArcAngel
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Weitz, Weitz & Coleman
Interactive Book Designer

  • Prototype retail kiosk
  • User can experiment with custom book colors and materials
  • Book price updates in realtime as user makes changes

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Product simulation: book design kiosk
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GE Lighting
Promotional web games

  • Fun demos of quality lighting vs. poor lighting
  • Office and store constructed in 3D (Unity) and 2D
  • High score tracking

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Web marketing game: GE Lumination Game