An online product “customizer” or “configurator” lets the user experiment with options and colors, then see the results. This activity engages the user much more deeply than simply reading options from a list. My customizers can be 2D, 3D, or photographic, and can connect directly to online stores. They can also be installed in retail kiosks and interactive touch displays.
Savings and Benefit Calculators
For products and services with a cost or profit advantage, a custom calculator can be very persuasive. Users can enter the details of their own situations, try different “what if” scenarios, and immediately see what the benefits would be.
Interactive 3D, VR and AR
Engaging, realistic 3D experiences can now be developed rapidly at low cost, using the Unity engine and WebGL. Deploy 3D on the web, or use virtual reality to place your users inside an immersive world. VR ranges from low-cost, smartphone-based solutions like Google’s Project Cardboard to higher-end solutions like Oculus and HTC Vive.
Play with options, get instant price updates, and see your creation in 3D—an engaging incentive to buy. A version allowing the product to be turned and viewed from all angles could be deployed as an app download or a WebGL experience on the web.